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By

1st Entrepreneurial
Business School
of Pakistan

A Hammer Turned a Company into Billion Dollars

Overview

This case study examines the Hammer incident which changes the fortune of Haier Company and transformed it from bankruptcy to billion Dollars Company and also the key strategic roles of Haier Pakistan management in overcoming the Chinese products image in Pakistani consumers. The case revolves around a MNC company which entered in Pakistan and faced the issue of bad word of mouth regarding Chinese Brand/Products. The benefits of case study is it will help the reader to better understand what needs to be done in marketing a product, what strategies should be used to overcome a bad word of mouth and make the company grow.

Learning Objectives

  • To examine the strategies used to market the company in way that customers can comes out of negative image of brand.
  • To check how strategic manager, key persons of a company manage and develop strategies
  • Objective of this case study is to learn how to make a brand Country’s no.1 brand with the help of proper planning and strategies.
  • This case study emphasis the importance of change according to need for any company.

  • Product Number:
  • Discipline:
  • Industry:
  • Geography:
  • Length:
  • F24-C-01-02
  • Pakistan
  • 10 Pages

Related Concepts:

Business Strategy, Business Environment, Entering New Market
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  • A Hammer Turned a Company into Billion Dollars

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