Journal: Prabandhan : Indian Journal of Management
Paper Link: https://doi.org/10.17010/pijom/2023/v16i5/172823
A recent study titled “Impact of Entrepreneurial Orientation on SME Performance: The Moderating Role of Environmental Turbulence” delves into the dynamics of small and medium-sized enterprises (SMEs) in Pakistan’s textile sector. The research examines how entrepreneurial orientation (EO) influences SME performance and how environmental turbulence (ET) moderates this relationship.
The study’s findings reveal that EO significantly impacts SME performance. SMEs that embrace innovation, take calculated risks, and proactively seek new opportunities tend to perform better. However, the relationship between EO and performance is moderated by ET. In volatile environments, the positive effects of EO on performance are amplified, suggesting that entrepreneurial strategies are particularly beneficial in turbulent contexts.
For SME owners and managers in Pakistan’s textile industry, these insights have practical implications. To achieve superior performance, SMEs should focus on fostering an entrepreneurial culture, developing unique strategies, and anticipating environmental changes. By doing so, they can navigate turbulence more effectively and capitalize on emerging opportunities. In conclusion, fostering an entrepreneurial orientation and anticipating environmental turbulence are essential strategies for SMEs aiming to optimize performance in Pakistan’s textile sector. By embracing these approaches, SMEs can enhance their competitiveness and contribute to economic growth.
Authors:
Ali Sajjad, Superior University, Lahore
Prof. Dr. Yusindah Ibrahim, University of Utrara Malaysia
Prof. Dr. Jauriyah Shamsuddin, Co-operative and Entrepreneurship Development Institute (CEDI)
Mr. Shahbaz Sharif, School of Business and Management Sciences, Minhaj University, Lahore, Pakistan