Lost Accounts and Lessons Learned: A Journey in the Travel Industry
Overview This case study plots the rise and fall of three travel agencies: Qartbah Travels, Decent Travels, and Rajputana Travel, through Muhammad Bilal’s journey within the travel industry. In 2003, Muhammad quit his stable job at Golden Hawk to set up Qartbah Travels in Lahore. Although it became an overnight hit, financial mishandling and pricing […]