Leadership & Guidance
At the Helm of Academic Impact
Dr. Farooq Yahaya
Dean, Faculty of Business and Management Sciences
I welcome you to the first entrepreneurial business and management faculty in Pakistan. Our cuttingedge programs, advanced curriculum, innovative pedagogies, and entrepreneurial ecosystem are the cornerstones of our ambition to make an economic and social impact for the uplift of the country. Through our incubation center ‘Innovation District 92’, Scale Up PK, and Design Challenge initiatives, we are making economically Superior Pakistan. Joining the Faculty of Business and Management Sciences will be a transformational experience for you. It will make you bigger in ideas, bolder in perspective, and superior in identity. Starting from the freshman semester, it will be a journey of success unleashing a foray of opportunities in the realms of starting new ventures, scaling up your existing enterprises, and providing out-of-the-box solutions to the problems faced by contemporary organizations. Our research programs and initiatives are designed to enable you to provide knowledge-based solutions to government, private, and development sector organizations. Our interactive campus life, powered by clubs and societies, will unleash your true potential and provide you with networking opportunities. We promise a world full of life, learning, and success. Let’s conquer the business world together.
Our Team
Head Carbs Policy Lab, Associate Professor
The CARBS Policy Lab is led by Dr. Mahwish Zafar, Associate Professor of Economics at Superior University, Pakistan. Dr. Zafar is an accomplished economist, policy researcher, and public policy trainer with over 16 years of teaching and research experience. She holds a PhD in Economics and has an extensive publication portfolio in national and international journals, including Scopus and Web of Science indexed outlets. As Head of the CARBS Policy Lab, Dr. Zafar provides strategic direction to the Lab's research agenda, oversees policy engagement activities, cultivates national and international collaborations, and mentors emerging researchers in producing impactful, evidence-based policy work. Under her leadership, the Lab seeks to establish itself as a premier platform for advancing innovative policy solutions that support inclusive and sustainable development in Pakistan and beyond.
Policy Research Fellow
Faizan Butt is an academic, researcher, and former broadcast journalist serving as a Lecturer at the School of Media Studies, Superior University. Integrating extensive live broadcast experience across news, sports, and current affairs into higher education, he teaches and conducts research in visual storytelling, audience engagement, and public discourse. In his capacity at the CARBS Policy Lab, Faizan drives evidence-informed policy research and strategic stakeholder engagement. He translates empirical insights and operational experience into actionable policy frameworks, consulting with venture capitalists and partnering with decision-makers to strengthen public governance, guide institutional strategy, and address complex socio-economic challenges. Image is attached as document.At the CARBS Policy Lab, Natasha leads the integration of empirical scholarship into high-level policy mechanisms and strategic guidance. She analyzes complex behavioral metrics and field data to evaluate organizational frameworks, bridging academic research with institutional governance to advance evidence-informed policymaking and workplace reform
Policy Research Fellow
Natasha Saman Elahi is an academic scholar of organizational psychology and human behavior, serving as a Research Associate at the Chaudhry Abdul Rehman Business School (CARBS), Superior University. Her research portfolio explores thriving at work, workplace well-being, leadership dynamics, and employee engagement within contemporary organizational settings. She actively contributes to global academic discourse, publishing and presenting empirical research on workplace dynamics. At the CARBS Policy Lab, Natasha leads the integration of empirical scholarship into high-level policy mechanisms and strategic guidance. She analyzes complex behavioral metrics and field data to evaluate organizational frameworks, bridging academic research with institutional governance to advance evidence-informed policymaking and workplace reform
Policy Research Fellow
Nida Rasheed is an academic, researcher, and Lecturer at the Faculty of Business and Management Sciences, Superior University. Her professional experience spans academia, institutional administration, and the hospitality sector, where she served as a Marketing and Relationship Executive. She has also worked as an Assistant Registrar at the Lahore School of Economics, gaining valuable experience in academic administration, stakeholder coordination, and institutional operations. As a Policy Analyst at the CARBS Policy Lab, Nida contributes to evidence-informed policy research, strategic analysis, and stakeholder engagement. Drawing on her interdisciplinary academic and professional experience, she examines organizational, economic, and socio-institutional challenges and translates research insights into practical policy recommendations. Her work focuses on supporting effective decision-making, strengthening institutional capacity, and developing strategic approaches to complex socio-economic issues.