CARBS Industrial Insights

Gourmet Diversification into Media, Technology, and Restaurants

Gourmet Foods, a leading Pakistani retail chain, was founded in 1987 by Muhammad Nawaz Chattha in Gulshan Ravi, Lahore. Starting as a small confectionery shop, it has now expanded to over 100 stores in Lahore and many more across cities like Islamabad, Faisalabad, and Multan. Known for its dedication to quality, Gourmet offers a wide range of bakery, confectionery, and beverage items. Its mission is to provide delicious, wholesome food without compromising on health and well-being, rooted in the use of fresh, high-quality ingredients sourced from dedicated farmers. In a competitive environment, Gourmet leads the market with a 42% share, outpacing rivals like Shezan (20%) and Cakes & Bakes (12%). Despite their established brand names, competitors are unable to match Gourmet’s market leadership due to their limited reach and slower technological upgrades. Gourmet’s innovative approach and its strong brand image have allowed it to dominate the bakery and confectionery market. Beyond food products, Gourmet has diversified into various other ventures, including GNN (a 24-hour news channel) and Gicoh (a global software development company). Additionally, Gourmet operates a chain of restaurants, known for their fresh, high-quality offerings and vibrant dining experience, serving a range of beverages and food items. Gourmet continues to set the bar in Pakistan’s food industry while maintaining its core values of quality and freshness.