CARBS Industrial Insights

The Secret to Cheezious’ Success: From Desi Roots to Fast-Food Giant

The Pakistani fast-food brand, Cheezious, was founded in 2014 with a 27-lac investment by Mr. Umar Farooq. The brand known for its signature Crown Crust Pizza, quickly gained popularity through smart marketing strategies, such as PSL promotions and free pizza offers in Lahore. The company now operates 21 branches with over 1,200 employees, with plans for further expansion. The focus on quality, affordability, and exceptional customer service has been key to its success. The spacious layouts and strong hospitality continue to attract loyal customers. The brand is committed to domestic growth before exploring international markets and offers free mentorship to aspiring entrepreneurs.